ZF services is the aftersales part of ZF, a global leader in driveline and chassis technology as well as safety technology.
Every year, ZF services is part of the Automechanika, the world's biggest trade fair for automobile aftermarket. And every year, they face the same difficulty: 1. A huge arrange of advantages for possible clients who in this case are 2. often under a lot of stressed and tired and 3. not in the right mindset to get through complicated content.
So the information needs to be short and sweet. Of course printed media was a wish we had to make true. But we wanted to put the main focus on infotainment. So we created 7 motion graphics films for the 7 most important services, played them on 7 seperate screens on the trade booth and gave the visitors the possiblity to watch them again at home: 7 individual Info cards could be collected – each of them with their own QR code, linked to each movie on youtube.