After the integration of TRW, ZF in one of the largest system supplies in the world. At the IAA 2015 in Frankfurt it will for the first time present the new and extended portfolio which now combines all the technologies for the automotive megatrends: Efficiency, Safety and Automated Driving.
Interesting and all...But on an area of 265'000 m2 with over 2000 exhibitors competing for the visitor's attention, how do we get people to want to experience abstract topics like these first hand?
We tease them just a little with as abstract movie clips as the topics are. Instead of giving long and boring explanations, we took to the universal language of dance to transport our megatrends. One film for every topic, reduced and therefor easy to understand. Urban dance for solutions in an urban environment.