We renewed the brand identity(BI) of Washswat, a mobile laundry service, paving the way for the future of laundry improvement and a better lifestyle. While the previous flag-like logo and BI focused on expressing how the brand pioneered a new field of mobile laundry services, the renewed BI represents the vibrant and pleasant impression Washswat makes, marking a new standard as a laundry service industry leader, and making people’s lives more comfortable than ever.
The symbol conveys the pleasant feelings of the well-dried fabric hovering in the wind. The vertical lines on both sides of the symbol reflect clarity and expertise, and the horizontal curves and steps evoke the passionate and vibrant energy of the members. The logotype follows a basic geometrical lettering structure and employs dynamic movement in the symbol. As a result, it delivers a vibrant and pleasant impression of Washswat with visual consistency in diverse circumstances. The new layout system ensures clear content composition and a sufficiently margined layout to enhance the refreshing mood. Furthermore, the dynamic graphic tool expanded from the symbol motif adds refreshing vitality to various media applications.
CLIENT: WASHSWAT Inc.
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LOGOTYPE DESGIN: Yang-Jang
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PORTFOLIO PHOTOGRAPHY: Jinsol Kim
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PORTRAIT & SITE PHOTO: WASHSWAT Inc.
