The campaigns main focus was to bring to light the fact that Wellingtons Sauce is proudly South African.
No matter how fancy or foreign a dish could be, by adding a Wellingtons sauce it became as local as
"pap en vleis".
Cape Fisherman Burrito
Xhosa Sushi Mamma
Afrikaans Samoosa
ART DIRECTION - Devon Bolland
ILLUSTRATION - Devon Bolland & Jeanri Venter
COPY-WRITING - Ameer Saban
CREATIVE DIRECTOR - Prabashan Pather
