Shehan Rodrigo's profileSean O'Brien's profileClayton Notestine's profileAshley Rocha's profileHanah Holpe's profile+3

Red Kap Brand Identity

Multiple Owners
•
brand Brand Design brand identity design identity Logo Design Red Kap visual identity






From tough-guy lonewolves
to funky light-hearted teammates

After 100 years of making workwear, and outfitting over 6 million workers,
Red Kap needed a restart. They were the worker’s workwear. Hardworking, team-focused, and completely lost in a sea of sameness. The category had grown stale, so who better
to disrupt the category than one of its founders?

Our job : A global rebrand from brand strategy, to voice, to everything in-between.







brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
brand Brand Design brand identity design identity Logo Design Red Kap visual identity
Brand Strategy, Naming, Brand Messaging, Creative Direction, Art Direction, Visual Identity, Logo Design: Table, Nashville, TN. 2023

Principal, Head of Creative and Design: Sean O’Brien,
Head of Strategy: Hanah Holpe
Senior Strategist: Marinda McKenzie-Cummings
Account Director: Eileen Goodyear, Andy Shaw
Creative Director: Dan Marvin
Design Director: Ashley Rocha
Senior Project Managers: Caroline Hulin, Shelley Niquen
Verbal Designer: Clayton Notestine
Copywriter: Sarah Ellison
Senior Art Director: Shehan Rodrigo, Haley Stone
Graphic Designer: Michael Dove

Production: Farmuse
CEO, Head of Production: Michelle Spear Nicholson
Executive Producer: Liz Zorek
Production Manager: Jennifer Walker
Producer: Paige Manges
Assistant Director: Dana Rochell
2nd Assistant Director: Anna Ritter
Merchandize Coordinator: Jenee Boston, Kristen Jordan, Sarah Boyd, Ashley Williston

Motion Design: Pixel Farm
Web Design: Elva Design Group
Lifestyle Photography: Abigail Bobo, Hollis Bennet
Brand Photography: Tory Rust, Brittney Bravo, Angelo Sgambati
Photo Retouching: Jinx Studios, Jorge Tamez

brand Brand Design brand identity design identity Logo Design Red Kap visual identity
Red Kap Brand Identity
Published:
Shehan Rodrigo's profileSean O'Brien's profileClayton Notestine's profileAshley Rocha's profileHanah Holpe's profile+3
Multiple Owners

Owners

Shehan Rodrigo's profile
Nashville, TN, USA
Sean O'Brien's profile
Nashville, TN, USA
Clayton Notestine's profile
USA
Ashley Rocha's profile
San Francisco, CA, USA
Hanah Holpe's profile
USA

Red Kap Brand Identity

After 100 years of making workwear, and outfitting over 6 million workers, Red Kap needed a restart. They were the worker’s workwear. Hardworking Read More

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