Brief:
Create a cohesive holiday design suite reflective of the grandeur and elegance of Belmont University’s prestigious annual Christmas at Belmont event.
Solution:
The primary pieces are typographic treatments using the lyrics of popular Christmas songs, evoking a sense of Christmassy wonder and drawing a direct connection to the nature of the event with each individual piece.
By combining Christmas lyrics, rich and ornate typography, and the richness of foil printing on letterpressed stationary, these designs have been crafted to be not just communication materials, but Christmas keepsakes and souvenirs.
Client: Belmont University
Project Scope: Graphic Design, Lettering Design, Creative Direction
