Kim Van Vuuren's profile

KIMVV X New Balance Capsule Collection SS22

Apparel
NEW BALANCE x KIM VAN VUUREN SS22

As a commissioned artist for New Balance USA, I had the honor of creating a signature SS22 Artist Collaboration Athletic Collection. This collection features a selection of pieces in two distinct color ways: Black and Moonbeam.


My Global NB Apparel Collection was launched at Shelflifestore in South Africa. To promote the collection, I collaborated with my friends at SL to create a visually stunning video shot in Barcelona. The video captures a day in my life, highlights the project and showcases the capsule collection.

To celebrate the launch, we hosted a small mural painting event at my studio for friends and neighbours. This event served as an opportunity to showcase the collection and connect with the local community.

Overall, this project was a unique and exciting opportunity to collaborate with a global brand like New Balance USA and showcase my creative vision through apparel design.


Credits:

Videographer & Director: @camilachaves_______
DJ: @pablorumbler
Sound Design: @sobrenadar
Location: @house_of_rowdy_
Objects/interior: @Herzog.selects

Portrait of me. 
Alongside one of my paintings ´Venom´
Campaign Video
Moonbeam Sweater
Screen printed back print and embroidery front logo 
Features my signature and a hand written NB tag
Black Sweater
Screen printed back print and embroidery front logo 
Features my signature and a hand written NB tag
Running pack. 
Shorts feature the original design. 
Studio
Mural painting outside my studio during the launch party event and filming 
for the New Balance X Shelflife Campaign 
Moonbeam Tshirt Dress 
Screen printed back print and embroidery front logo 
Features my signature and a hand written NB tag
KIMVV X New Balance Capsule Collection SS22
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KIMVV X New Balance Capsule Collection SS22

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