Nothing Is Skin Deep

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A publication exploring the battle to gain the trust of the consumer.

Concept

This publication explores how brands have created a visual language to create brand currency. Brands need the trust of the consumer so they can translate that into sales. The visual identity communicates the internal elements of a brand to the consumer and this publication will explore how they create this visual language. In the second section it explores how brands are able to use packaging as a different communicating space and how these
can enhance a brand message and identity. All of this is working towards gaining the consumers trust and inevitably an investment.

Design

The design uses Baskerville through out keeping the design constant and concise. The first half uses a duotone
to bring the various brands together while the second uses colour to compare packaging techniques. It is Perfect bound with an exposed spine. The design is set to a six column grid.

The design drew upon magazines with each area of research being a new article. This breaks down the information into different sections for the reader making it easier to digest and understand. With a subject
as large as brand and social currency splitting this vast amount of information was important so it did not become a long essay.