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    Overview 303 is a standalone entity of advertising agency, BBH, with the purpose of enabling the company to be agile and create purpose-driven ve… Read More
    Overview 303 is a standalone entity of advertising agency, BBH, with the purpose of enabling the company to be agile and create purpose-driven vehicles for new initiatives that focus on technology exploration, business flexibility and fast-moving solution. Challenges 303 emphasis required substantial differentiate to the parent company positioning and visual identity. This brand helps to offer a new opportunity to address shortcomings in the former business mode, such as enabling them to venture out of advertising context. The team have to identify the brand core attributes and use them to develop the new visual identity and language. The company emphasised its need for an identity that would address the business strategy, while ensuring the brand remain consistent and timeless in it application. Solution 303 identity is totally unique, elegant and sophisticated. The visual identity went away with the expected language of technology. Instead, the visual language focus on human excellence that is needed to drive the progress of today's technology, using visual cue of scientific diagram that is created, perceived and understandable by our own being. The design further strengthened the company positioning in believing "technology is temporary, creativity is forever." Read Less
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