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    Overview YES is Malaysia first nationwide 4G mobile network by YTL Communications. YES aimed to provide users with a seamless, revolutionary mobi… Read More
    Overview YES is Malaysia first nationwide 4G mobile network by YTL Communications. YES aimed to provide users with a seamless, revolutionary mobile internet experience without the freedom to communicate anywhere, anytime you like. Challenge Following a detailed analysis of the company's unique position within the marketplace, YES decided to position itself to as relevant to customers' lifestyle and differentiated it's business model from the competition as possible. We were asked to develop a brand strategy and positioning, that would then be translated into a visual identity. Solution Empowered by the innovative 4G technology to better peoples' communication, we positioned YES as the agent that embraced the power of positivity through the everything that we say and do. As we believed amazing things happen whenever the answer is "YES". The YES logo is created as the primary visual identity for YTLC YES 4G mobile broadband internet. We designed the brand that stands for honesty, boldness and innovation. The brand behavior is always positive, straightforward, friendly, active and aesthetically-pleasing. This YES logo is used on all relevant communication channels and media. The signature is a unique expression of the brand personality through a 3-dimensional interpretation of a 2-dimensional logotype. The dimension built into the logotype through contours and gradients brings to mind an image of clouds and constant connectivity. Read Less
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