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    What's your flavour? When AXE decided to launch a retail range of mens deodorant, each with it's unique blend of fragrance and personality story,… Read More
    What's your flavour? When AXE decided to launch a retail range of mens deodorant, each with it's unique blend of fragrance and personality story, the criteria is to ensure consumer understand that the four fragrance are equally priced and encouraging to own more than one flavour. The solution is simple, yet impactful. Instead of having 4 different approach and execution, each showing their own kind which might be costly to produce and risk the product been given inadequate exposure. We decided to make use of a familiar device, the vending machine as the visual language, to address the idea of "Pick your own choice, there's one for everybody", and thus encouraged them to go for more than one fragrance. The result, consumer are feeling less risky and more willing to try more. Read Less
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