Herself
In 2022, we were invited by Femmetype and Everpress to participate in a new campaign focused on the theme of 'Growth', which celebrates the journey of women as they evolve in their creative careers and as individuals.
At the core of our proposal was the word 'Herself', which embodies self-confidence and self-acceptance.
We believe that growth is a process that begins from within, and our typographical treatment reflects this belief by drawing inspiration from the organic textures of nature, which symbolize strength and resilience.Our proposal is a series of words that are derived from the theme 'Herself', each representing a unique aspect of personal growth: self-discovery, self-care, self-sufficiency, self-worth, self-confidence, self-expression, self-awareness,
We believe that growth is a process that begins from within, and our typographical treatment reflects this belief by drawing inspiration from the organic textures of nature, which symbolize strength and resilience.Our proposal is a series of words that are derived from the theme 'Herself', each representing a unique aspect of personal growth: self-discovery, self-care, self-sufficiency, self-worth, self-confidence, self-expression, self-awareness,
and self-respect. These words serve as a reminder of the power of self-love and self-recognition in fostering personal growth and development.
As part of our commitment to empowering women, we have pledged to donate 10% of profits from the campaign to Wonder Foundation, a charity led by women that focuses on providing quality education and transforming
As part of our commitment to empowering women, we have pledged to donate 10% of profits from the campaign to Wonder Foundation, a charity led by women that focuses on providing quality education and transforming
the lives of women, girls, and their communities. This is our contribution to a cause that is close to our hearts, and we hope that our campaign will inspire others to embrace their own journey of growth and self-discovery.
Services: Creative Direction, Art Direction, Graphic Design
Location: London, Uk
Photography: Daisy Gaston & Danny Cozens
Model: Thea
Year: 2022
