New Netflix TV Experience
The new Netflix TV UI is what we consider to our best video discovery and viewing experience on televisions to-date. Moving away from the standard "wall of DVD box covers" model that persists in most TV UIs, it is a highly immersive, cinematic experience that fully expresses the strength of our personalization, recommendations, and content offerings.
The new TV UI is a prime example of design directly contributing to a company’s success, significantly moving Netflix’s core metrics, allowing us to deploy to a larger range of TV-connected devices, and generating buzz and delight among our subscribers. The new design is a great base for future innovation, as we explore and push the possibilities of this cinematic direction.
We recently won a Webby for Best User Experience in the Mobile & Apps category! Gigaom also has a more detailed profile on how and why we created the new Netflix TV Experience, which you can read here. Otherwise, please enjoy the visuals below…
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Menu
Details
Playback
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Kids
Thanks
Please appreciate if you liked this project.
Also, feel free to comment on anything you liked or your own interactions with our new TV experience
Please appreciate if you liked this project.
Also, feel free to comment on anything you liked or your own interactions with our new TV experience