AUDI E-TRON GT AREA DESIGN CONCEPT. CHINA 2022
The architecture of the Audi booth remain unchanged, but the new campaigns an the focus products require the design of the new areas, such as this area dedicated to brand new Audi E-tron GT.
Central place of the E-Tron GT are is a glass cabin with the new car (only the car body) held by two industrial robots. The car is turning in the robots arms to make the robotic air-brush possible.
The e-tron gt area is designed in the labor futuristic style.
The video content on the screen behind corresponds to the graphics producing on the car body
The video content on the screen behind corresponds to the graphics producing on the car body
Visitor could choose the graphic motive and the four small industrial robots placed around the car will produce the air-brush graphics on the car body
The car painted with some specific motive that corresponds with the main campaign idea stays on the demonstrated car inside the glass cabin unless next visitor will start new painting process
As a giveaway reminding visitor on such unique experience at the auto show the specially designed cloth-bag was proposed. The motive of the bag's graphic corresponds with the motive of the paint that was chosen for the E-tron GT car in a glass cabine
The project was designed as a part of a long term collaboration with
DT-Space agency (China) and continues the work on the Audi's booth architecture project from 2021
