BANG. Une délicieuse limonade à base de café.
BANG. Un «4 pack» nouveau genre.
Bien que nous n'ayons pas eu le plaisir de développer l’identité et la canette, nous avons été mandatés par Cafélimo (un délicieux mélange de café et de limonade) afin de développer l’ensemble de ses emballages.
L’objectif était de décliner et poursuivre le développement identitaire de Cafélimo, pour ensuite créer ses emballages et renforcer sa visibilité auprès des consommateurs. Développé en collaboration avec Paquebot Café, le 4 «Paq», prévu pour la mise en marché, nous a permis de développer un «storytelling» autour de la livraison du produit tout en y ajoutant une touche conceptuelle, due au surnom du représentant: Mr. L’ours. La forme allongée et non conventionnelle de ce 4 «Paq» permet une bonne prise en main et l’ouverture personnalisée simule le déchargement du produit, telle la benne d'un petit Kei-Truck. Quant aux 12 et 24 «Paq» fait de carton ondulé, prévu pour la livraison B2B, ont été réfléchis pour conserver un coût unitaire minimal, tout en pouvant être rehaussés par un ruban autocollant rose qui rappelle le visuel du camion. Comme il s’agit d’un produit sans alcool, la rédaction «Sirote et roule» a été ajoutée pour amplifier l’aspect «fun» du breuvage.
Été comme hiver, ce produit est en voie de devenir un «must» pour ensoleiller le coeur de ses consommateurs, et ce, sans modération.
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BANG. A delicious coffee-based lemonade.
BANG. A new kind of “4 packs”.
Although we did not have the pleasure of developing the brand identity and the cans themselves, we were commissioned by Cafélimo (a delicious blend of coffee and lemonade) to design all of its packagings.
The objective was to vary and continue the development of Cafélimo's identity, create its packaging, and strengthen its visibility with consumers. Developed in collaboration with Paquebot Café, the 4 "Paq" (established to be marketed) allowed us to develop a story around the actual delivery of the product and add a conceptual touch due to the rep's nickname: Mr. The Bear. The elongated and unconventional shape of this 4 "Paq" allows a good grip when you pick up the box and the personalized opening simulates the unloading of the product as if it was the dumpster of a small Kei-Truck. As for the 12 and 24 "Paq" made of corrugated cardboard intended for B2B delivery, they have been thought out to keep a minimum cost per unit while being able to be enhanced by a pink self-adhesive tape that recalls the truck's visual. As this is an alcohol-free product, the wording “Sip and roll” has been added to amplify the “fun” aspect of the drink.
Summer or winter, this product is on the way to becoming a must to brighten consumers' hearts, and that, without any moderation.
BANG. A new kind of “4 packs”.
Although we did not have the pleasure of developing the brand identity and the cans themselves, we were commissioned by Cafélimo (a delicious blend of coffee and lemonade) to design all of its packagings.
The objective was to vary and continue the development of Cafélimo's identity, create its packaging, and strengthen its visibility with consumers. Developed in collaboration with Paquebot Café, the 4 "Paq" (established to be marketed) allowed us to develop a story around the actual delivery of the product and add a conceptual touch due to the rep's nickname: Mr. The Bear. The elongated and unconventional shape of this 4 "Paq" allows a good grip when you pick up the box and the personalized opening simulates the unloading of the product as if it was the dumpster of a small Kei-Truck. As for the 12 and 24 "Paq" made of corrugated cardboard intended for B2B delivery, they have been thought out to keep a minimum cost per unit while being able to be enhanced by a pink self-adhesive tape that recalls the truck's visual. As this is an alcohol-free product, the wording “Sip and roll” has been added to amplify the “fun” aspect of the drink.
Summer or winter, this product is on the way to becoming a must to brighten consumers' hearts, and that, without any moderation.
Creative Direction Simon Laliberté
Art Direction Simon Laliberté & Corinne Bachand
Boxes Design Corinne Bachand
Illustrations Corinne Bachand & Marc-Étienne Gingras
Project Coordination Marion Saint-Sernin
Studio Photos Luc Robitaille
*** Can design by Don Carlo studio ***
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