EN.
BANG. An atypical canvassing document.
BANG. A promotional poster.
After being alive for 11 years, BangBang has wondered about ways to do solicitation in 2023 other than digitally. Following the reflection that nowadays all that is received by mail is either bad advertisements or boring old paper invoices, we opted to explore forwarding quality documents.
The objective was to create by its form and content, an intriguing promotional document that is not boring and/or too focused on advertisement. It is in the form of a large-format brochure printed front and back that we developed the idea of combining the information to be delivered on a poster. On the front, content is unveiled one surface at a time, using 3 folds, to ensure readability, start to finish, while effectively informing the recipient of who we are and the purpose of this magnificent poster. On the back (the poster side), we called on illustrators around us to illustrate, in their own way, our onomatopoeia "BangBang". This resulted in some great explorations, sometimes illustrative, sometimes graphic, and/or typographical. Working with different collaborators was a way for us to demonstrate diversity in our projects. This series of documents, personalized with matching neon stickers, has been sent to companies with whom we would like to collaborate in the near future.
BANG. A promotional poster.
After being alive for 11 years, BangBang has wondered about ways to do solicitation in 2023 other than digitally. Following the reflection that nowadays all that is received by mail is either bad advertisements or boring old paper invoices, we opted to explore forwarding quality documents.
The objective was to create by its form and content, an intriguing promotional document that is not boring and/or too focused on advertisement. It is in the form of a large-format brochure printed front and back that we developed the idea of combining the information to be delivered on a poster. On the front, content is unveiled one surface at a time, using 3 folds, to ensure readability, start to finish, while effectively informing the recipient of who we are and the purpose of this magnificent poster. On the back (the poster side), we called on illustrators around us to illustrate, in their own way, our onomatopoeia "BangBang". This resulted in some great explorations, sometimes illustrative, sometimes graphic, and/or typographical. Working with different collaborators was a way for us to demonstrate diversity in our projects. This series of documents, personalized with matching neon stickers, has been sent to companies with whom we would like to collaborate in the near future.
BANG. Un document de démarchage atypique.
BANG. Une affiche promotionnelle.
Après maintenant 11 ans, BangBang s'est questionné sur les façons de faire du démarchage en 2023, autre que de façon numérique. Suite à la réflexion que, de nos jours, tout ce qui est reçu par la poste est soit de mauvaises publicités, de bonnes vieilles factures papier ou d’inutilités, nous avons opté pour explorer l’acheminement d’un document de qualité.
L’objectif était de mettre au monde un document promo intriguant, par sa forme et son contenu, sans être ennuyant et/ou trop publicitaire. C’est sous la forme d’un dépliant grand format, imprimé recto/verso, que nous avons développé l’idée de combiner l’information à livrer à même une affiche. Au recto, le contenu est dévoilé une surface à la fois, à l’aide de 3 pliages, pour assurer d’être lu, du début à la fin, tout en informant efficacement le destinataire de qui nous sommes et de l’objectif de cet envoi postal. Au verso, pour le côté affiche, nous avons fait appel à des illustrateurs de notre entourage afin d’illustrer, à leur façon, l'onomatopée «BangBang». Il en est donc ressorti de chouettes explorations, parfois illustratives, parfois graphiques et/ou typographiques. Travailler avec différents collaborateurs était pour nous une façon de démontrer la diversité dans nos projets. Cette série de documents, personnalisée par des autocollants fluo assortis, a été envoyée aux entreprises avec lesquelles nous aimerions collaborer dans un futur proche.
Chaimea Khouldi (Studio Chaimea)
Corinne Bachand (BangBang)
Francis Léveillé (Dead Champion)
Hamie Robitaille
Olivier Charland
Simon Laliberté (BangBang)
Creative Direction Simon Laliberté
Design Simon Laliberté & Corinne Bachand
Collaborators Chaimea Khouldi + Francis Léveillé + Hamie Robitaille + Olivier Charland
Project Coordination Marion Saint-Sernin
Printing Newspaper Club
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