The DAI Alumni Network
Imagine a global community of bright, passionate individuals, coming together to shape a more livable world. That's the vision behind the DAI Alumni Network, a new professional community that connects current and former DAI staff from around the world. The DAI Creative team was tasked with bringing this vision to life through the network's visual identity.
We wanted to create something that felt dynamic and exciting, something that would inspire people to reconnect and collaborate, and that also aligned with DAI's corporate branding guidelines. That's why we selected the most vibrant colors from DAI's color palette, to reflect the network's unique identity.
Back in 2019, DAI celebrated its 50th anniversary. We created a mosaic using roughly a thousand or a fifth of the DAI team at work around the world. Each picture was inside a square. "Many faces, one DAI." That's when the idea of interlocking squares came to us. Each square in the pattern represents a different member of the DAI community, from all corners of the globe. Each square is a different color, reflecting the diversity of our community and the unique perspectives and experiences that each member brings to the table. And when you bring all the squares together, they form a cohesive and interconnected network pattern, united by a shared mission to shape a more livable world.