HENNESSY X NBA
Hennessy and the NBA come together to elevate the game and connect the spirit of cognac and Basketball through cultural elements such as music, fashion, art, design and all the great movement that lives around Basketball.
Around the launch of the campaign, work was done on a film led by LOS YORK together with an incredible team. My role was to design different 3D visual territories showing the elements of basketball, and cognac, generating proposals for abstract graphics, balls with the crystalline appearance of cognac, vibrant gradients and dynamic playing fields, as well as the interaction of the ball in
Here you can watch full video and credits.
The graphic patterns on balls were designed by the talented: Sebastian Onufszak
The golden color of the cognac and its crystalline appearance allowed to explore a series of proposals where the game ball is built with the appearance of cognac to create a mix of colors, textures and shapes.
THANKS FOR WATCHING!