In the process of creating this campaign it was important that the live action/photo and 3D coexist in a natural way. In this way, the same camera lens and light set was used in 3D space, thus achieving different spaces that integrate perfectly with talents,oufit and sneakers.
THE PERFECT MATCH
For of the 3D spaces it was important that each sneaker and model was visible, so a 3D model was previously created as a reference for taking photo shoot. After all, this was the fun phase, creating shapes and colors that gave meaning to campaign.