Madrid's Sports Education Program
The capital is a great facility for this year's sports education program created by Madrid’s city hall.
For them, we worked on Tu Ciudad, Tu Deporte, a campaign that promotes the urban centre as an active one with a wide range of sports to start a physical routine.
Our goal was to get citizens to be more active by finding a practice that works for them among more than 100 options in 21 districts.
An initiative that invites people to enjoy movement, strength, and fitness by keeping up with their rhythm.
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