Laneige Perfect Renew
We collaborated with the Laneige Design Team to establish a new product design language for Perfect Renew . Through close collaboration with product development team, we embarked on a journey of innovation, pushing the boundaries of what was previously thought possible.The result of this collaboration is a new level of sophistication and elegance, setting the standard for the industry.
The Perfect Renew collection was reimagined to visualize the physical composition of its highly-effective formula. With a twist, the component pops open to reveal three transparent chambers, each holding concentrated serums targeted for anti-aging, skin elasticity and radiance.
Luxury is even more discreet with the hidden pump, integrated in the innovative mechanism and structure.
Sketches Showcasing Concepts through Thumbnails: The Driving Force Behind Innovation
The finest precision details are achieved when the precise structure and materials are defined and functional aesthetic elements are added.
Improving the level of sophistication in product graphics and completing the details through the repeated precise work of circular hairline at 0.05 millimeters
Minimal, elegant design with magical elements for function
Design credits - laneige & cloudandco design team
Creative Director + Designer – Yeongkyu YOO
Designer – Soomi Oh, Sebin Oh