Lamy meets Line friends
The LAMY brand stands for high-quality designer writing instruments defined by their timeless modern aesthetics and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: in 1966, the model established the clear and unmistakeable design which still defines the style of all the brand’s products today – the Lamy design.
LINE Friends and Brown
LINE Friends is a brand of LINE and one of the most popular characters in the recent world. There are eleven main characters in total, including seven males and four females.
Brown(ブラウン Buraun)is a male bear who is a third main member of LINE friends. He is Cony's husband, Moon's best friend and Choco's elder brother.
Design by cloudandco for Lamy x Line friends I The black edition.
The collaboration between LAMY and LineFriends has been successful with continued series. LineFriends wanted this ‘ The Black Edition’ to be different, simple and minimal, yet premium look of its character.