El Madrid que Viene
Madrid is a vibrant, cosmopolitan city and the third largest community in Spain. In recent times, its local government has been striving to make it a more sustainable and interconnected place, with improved infrastructure. However, these changes can often have an impact on the daily lives of its inhabitants.
To keep people informed of the progress being made, we created the "El Madrid que Viene" campaign, which highlights the efforts that are being made to improve various areas of the capital. It also shares detailed reports of the plans that are in place.
In order to ensure that the message was clear, we used a recognisable language. The campaign allowed people to identify the works and distinguish them from those of other companies, with a design that was adapted for posters, billboards, screens, and a website.
On the website, people can find information about the current works, impacted streets, alternative routes if transport is disrupted, and new facilities in the districts. A new Madrid is taking shape, evolving in line with the needs of its citizens.
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