Givenchy Paris contacted us to create the images and video commercial for the launch of their new sneaker TK-360. A product inspired by the future and created by the most advanced technology.
The request was to show the sneaker being created from the future, in a new environment, by shoemaking technology far in advance of today's.
We conceptualized and produced the campaign hand in hand with Givenchy´s team and their Creative Director Matthew Williams, to bring closer that imaginary future world from where this sneaker comes.
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Film TK-360 by Givenchy
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StyleFrames
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TK-360.
Same model, different colors.
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Key Visuals & Assets
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Process. Storyboard
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Process. Texture, Color & Lighting RnD
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Process Reel
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Credits
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Direction: TA\VO STUDIO
Tavo Ponce (Director)
Beatriz Romero (Producer)
Juan Linera, David Pastor (Art Direction + animation)
Luis de la Barrera (sneaker modeling)
Tavo Ponce (Director)
Beatriz Romero (Producer)
Juan Linera, David Pastor (Art Direction + animation)
Luis de la Barrera (sneaker modeling)
Sound Production: Staub Audio
Sound Process reel: Nuva Sound
Client: Givenchy
Sound Process reel: Nuva Sound
Client: Givenchy
