Missy Moos serves quality, healthy & delicious burgers, in a fun and memorable environment. With this in mind, we got down to business. First stop — Try the product of course!
 
After indulging in the offering, we talked to the client about culture, brand equity and their point of difference. Soon after, we developed the positioning: Good times, Great burgers.

 

The creative direction was largely based on the names of their burgers, Playful, nostalgic and derived from story book characters. We wanted the brand to resonate with the young and the young at heart. A series of playful illustrations were created to promote the burgers but also create the brand voice. The result — a series of illustrations that unfold to tell stories. Enjoy.

 

Project: Brand Identity
Industry: Retail & Hospitality
Services provided:
· Brand Development
· Strategy
· Positioning
· Creative
· Copywriting
· Signage
· Marketing Collateral
· Illustration

 

Creative Direction: Nik Gall, Ben Hagley
Design: Ben Hagley
Illustration: Ben Hagley
Copywriting: Nik Gall, Ben Hagley