Max x @DogsOfInstagram Partnership Case Study

To promote 2015’s military service dog film, Max, we teamed up with popular Instagram account @DogsofInstagram to promote the film’s trailer. 

In addition, several dog influencers from Dogs of Instagram continued to support the film’s release throughout the campaign culminating in a family-friendly screening day in Los Angeles with the film’s director and lead trainer, press, and several dogs from Dogs of Instagram alongside service dogs from Mission K9 Rescue in attendance. 

For the event, we wanted to create a space that would be dog and human friendly. To achieve this, we created an indoor/outdoor experience. On a sound stage at Mack Sennett studios, we created an indoor space designed to look like an open and airy backyard to host an indoor picnic and dog-friendly screening event.