To promote independent film Last Night In Rozzie, my team at Dan Ortiz Marketing Consultants helped launch the film’s campaign on the digital festival circuit by cutting a “mini-trailer” designed for social to highlight the film’s key themes of faith, fatherhood, and ultimately, forgiveness.

The trailer was posted to the film’s official social media account as well as shared by talent. Once the trailer was shared, the trailer was then targeted against key audience buckets and interest segments including sports, faith and other associated psychographic targets as well as shared with key outlets via a dedicated grassroots PR campaign.

With the campaign in high-gear charging towards a traditional theatrical release in September 2021 via Gravitas Ventures, the team then shifted to create a podcast with the filmmakers highlighting the creative process highlighting the ups and downs of independent filmmaking while interviewing film star, Jeremy Sisto.

Grassroots PR: Liz Ogilvie, 7057 Media