KLAFS
SAUNA AND SPA
WHEN KLAFS, ONE OF GERMANY´S FAMOUS WELLNESS CENTRE AND SAUNA DISTRIBUTER, ASKED US TO VITALISE THEIR BRAND, WE KNEW DIRECTLY WHAT WE HAD TO DO. BY USING THE SLOGAN “FOR ANY ROOM” WE WANTED TO SHOW THAT KLAFS’S SAUNAS DO SUITE IN EVERY SPACE. TO COMMUNICATE THIS MESSAGE WE STARTED AN ADVERTISEMENT PRINT CAMPAIGN CONVERTING MAJOR LOCATIONS LIKE THE GERMAN BUNDESTAG, NOTRE DAME OR THE SEMPER OPERA INTO REAL SAUNA LANDSCAPES. IN THE END, WE COULD NOT ONLY REACH THE GOAL TO INCREASE KLAFS BRAND AWARENESS, BUT OUR CAMPAIGN WAS HONOURED WITH THE ADC ART DIRECTORS CLUB AWARD 2010: AN OUTSTANDING HONOUR THAT WE HAD NEVER EXPECTED.
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AGENCY:
BBDO STUTTGART
ROLE:
CONCEPT, ART DIRECTION
