B L A U W I L D


VINCENT WILD, OWNER AND FOUNDER OF CANADA'S WELL-KNOWN BLAUWILD DENIM LABEL, CHARGED US TO ADVERTISE HIS BRAND. IN ORDER TO TAKE THIS CHALLENGE WE HAD TO SHOW THAT BLAUWILD’S PRODUCT IS MUCH MORE THAN A NORMAL PAIR OF JEANS. EVERY BLAUWILD IS AS UNIQUE AS THE DEER ANTLERS ON THE LOGO, AND WEARING THE JEANS IS LIKE HEADING OUT INTO THE WILD NATURE OF CANADIAN FORESTS. TO COMMUNICATE THIS IMAGE WE NOT ONLY STARTED A DETAILED DESIGN OF THE BRAND, BUT ALSO CREATED A REAL BLAUWILD TALE, ILLUSTRATING THE SINGULARITY OF EACH PAIR OF BLAUWILD-JEANS BY SOWING UP ALL THE SPECIAL DETAILS LIKE THE WOOL THREADS OF HANDMADE DESIGN OR THE RED-WAX IMPRINTS FORMING AN ILLUSION OF THE PAST. WITH THIS CAMPAIGN WE ACHIEVED A HIGH INCREASE OF BRAND AWARENESS. BLAUWILD IS NOT ONLY POPULAR IN CANADA AND THE US BUT ALSO ON THE GERMAN MARKET.


AGENCY:
TASK–ON/OFF DESIGN STUDIO

ROLE:
CORPORATE IDENTITY








BLAUWILD Denim
14
652
0
Published:

BLAUWILD Denim

VINCENT WILD, OWNER AND FOUNDER OF CANADA'S WELL-KNOWN BLAUWILD DENIM LABEL, CHARGED US TO ADVERTISE HIS BRAND. IN ORDER TO TAKE THIS CHALLENGE W Read More
14
652
0
Published:

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