Kala, a word of Indian derivation, simply means black – the color of our time. On three floors and over 400 squaremeters Stuttgarts' new hotspot KALA club offers modern nightlife for different needs. Minimalistic and clear spaces in a noble ambience. After designing the istinctive KALA Logo, we created a strong visual identity and designed both facade and backlit interior walls with Logo derived graphic form elements. Followed by creating a huge Kick-Off Event, we started an interdisciplinary promotional campaign in on- and offline, did various special event designs and – of course – KALA's Merchandise.
see the whole project on
TASK–ON/OFF DESIGN STUDIO
Corporate Identity, Corporate Design, Window Design, Window Installation,
Signage, Copy, Business Stationery, Print Production, Merchandise