凉白开×潘虎｜30亿单品 300万设计 3分钟收工

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Chinese has a mores to drink cool boiled water for centuries. Liangbaikai is a brand who makes the customs a mass product. The package design focus on the vertical layout of Chinese characters printed in bold red and the customised bottle. The industry design is inspired from the ancient water bottle yet simplified into a modern one. The design becomes a heated topic online once launched to market. Packaging design boosts the marketing in a vivid way.