Hewlett-Packard launched the Designjet 4500 not as a simple printer but as a whole printing solution kit with many add-ons. We chose to provide the customers with a DVD to present in full eye-catching effect the many applications (R.O.I. calculator, on-line printing management, etc...).
Several animations were created to display clear and dynamic information and the whole package was designed with a very sleek, hi-tech look and feel.
Art direction and design: Laurent Bompard.
Motion graphics: Xavi Pablo Sintas
3D, coding and development: Leonardo Pereira
Film production and coordination: Xavi Pablo Sintas and Ainoha Tilve