concept
Olwhite is a Portuguese company created in 2021 dedicated to the sale Peshtmal towels. The business owners discovered Peshtmal towels on their long journeys through Asia, finding them super versatile: they serve as a beach towel, a blanket on cool nights, a bath towel, and even a handkerchief due to their appearance. They decided to share this experience and contribute to the recognition of this product with the world.
branding
Olwhite's identity is a reflection of the versatility of the product itself. The contrast between curved and thin lines, with straight angles, communicates the brand's versatility in perfect harmony. This versatility is highlighted especially in the letter âWâ, which was developed to be the a truly distinctive element that representes the brand. The combination of straight edges and curved junctions gives this element a memorable and unmistakable character that, in itself, works as a visual representation of Olwhite.
branding
The visual universe of the brand is characterized by a chromatic palette of 6 pastel shades inspired by the diversity of colors found on the beach, and also by two typographies: GT Setra and Silka. GT Setra is a serif font with precise cuts, and Silka is a geometric font. This combination of typographies seeks to translate, once again, the brand's values: versatility and simplicity. To complete the visual universe of the brand, a set of icons was created to represent the qualities of the materials used by Olwhite.
