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Feira do Empreendedor is one of the major entrepreneurship events in Portugal and aims to help leaders of small and medium-sized companies to understand the impacts of digitization on topics such as geopolitics, circular economy, data protection, health, textile industry, and cryptocurrencies, among others.
The 23rd Edition took place at Casa da Arquitectura de Matosinhos, on the 22nd and 23rd of November, where several conferences, events, and activities were held to inform, challenge and leverage entrepreneurs and startups for a digital future.
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To represent the 23rd Edition of the event, Roman numerals were used. The forms of numbering âXXIIIâ incorporate geometric shapes, which through dark and vibrant tones and digital animation, transmit the dynamism and movement necessary for the communication of this event.
Since this event was aimed at an entrepreneurial public, interested in technology and open to new languages, the visual communication created for this moment sought to be innovative, disruptive, and dynamic.
The contrast between vibrant tones, gradients, and dark backgrounds seeks to reflect a digital language, mainly based on the contrast between the light and the dark background of a screen. The animation of geometric elements, shapes taken from the representation of the âXXIIIâ, allowed for the communication of ideas such as change, transition, movement, and dynamism - key concepts for this event.
