challenge
CODE is a clothing brand, accessories, and home textiles for the whole family. The brand founded in 2003 stands out for the quality of its products and the affordable prices. With more than 50 stores spread across Portugal plus ecommerce, it is one of the biggest Portuguese brands in the sector. In 2022, the company felt the need to reinvent its identity. The simplicity, fineness, and quality of its products were not reflected in its visual communication, which led to the need to create a new identity for the brand.âââââââ
branding
CODE's new identity is based on the quality and simplicity of its products. Taking the motto âMovement and Finenessâ as a starting point, the entire visual universe of the brand was elaborated. Changing the logo was essential to reinvent the brand, and adjust its positioning and the perception that its public had. The new delicate and refined shapes, with attention to detail, in neutral tones reflect the simplicity and modernity of the brand, attributes that we believe transport CODE to a more contemporary framework of what fashion movements are.
branding
All stationery, visual merchandising, and graphic communication of the brand aim to achieve sobriety and fineness that, above all, are combined with fashion photography that enhances the quality of the brand's pieces design.
Highlighting CODE's products have always been the main concern in creating its identity. With this purpose, the visual elements are designed with a minimalist and refined approach, which conveys the brand's values ââand converges with fashion photography - enhancing the design quality of the brand's pieces.
