O R I O R is innovative medical skincare crafted by Dr. Angelina Postoev.
Dr. Angelina Postoev, MD, is the Founder of Surgicare Arts & Aesthetics and co-founder of IBI Healthcare Institute, based in Atlanta, Georgia. With over two decades of experience, she's triple board-certified by the American College of Surgery and the American Academy of Cosmetic Surgery. Recognizing the importance of skincare that complements medical treatments, Dr. Postoev embarked on creating such products. With her dedication to innovation, she's making skincare simpler, more effective, and overall more approachable for everyone.
The Orior Skincare brand has been established for some time; however, Dr. Angelina Postoev sought to elevate the look and feel of the packaging to align it with the quality of the product and reinvent the brand essence as innovative and distinctive, yet approachable.
Reflecting sophistication through bold graphics and vibrant colors, Orior Skincare maintains a profound focus on the symbolic butterfly in both its logo and packaging. The butterfly represents not only regrowth and change but also the beauty of transformation, serving as a powerful metaphor for personal evolution and the self-care journey. Mirroring the butterfly's emergence from its cocoon, the brand embodies growth and renewal, inspiring confidence and empowerment in its consumers. The incorporation of gold elements adds warmth and sparkle to the design, with the butterfly-shaped logo serving as a poignant reminder of metamorphosis. This theme of transformation is further emphasized by the use of gold foil, enhancing the packaging with sophistication and refinement. The translucent material, coupled with a gentle purple-blue gradient, evokes freshness and purity, enhancing the overall aesthetic appeal.
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P H O T O G R A P H E R
S T E P H E N C L A R K / C A R L O S V E L A S C O / D U A N E J O N E S
