THE COUNTER
EMHA, the European Migraine and Headache Alliance needed to show policy makers and society in general that migraine sufferers are not invisible.
That's why we designed "The Counter"
That's why we designed "The Counter"
GOAL
To get migraine patients to suscribe to the counter, to show society and policymakers that there are a huge number of migraine sufferers around the world. Also, to learn valuable insights on migraine patients through the data collected.
To get migraine patients to suscribe to the counter, to show society and policymakers that there are a huge number of migraine sufferers around the world. Also, to learn valuable insights on migraine patients through the data collected.
THE TASK
There is no tool available or even a study that could show how many patients are living with migraine.
The Counter is the tool which EMHA created to put on evidence how many migraine sufferers are around the world.
There is no tool available or even a study that could show how many patients are living with migraine.
The Counter is the tool which EMHA created to put on evidence how many migraine sufferers are around the world.
By joining The Counter, patients would not declare any personal information but general data on the disease. That way, users visiting the tool would be able to know how many patients have been diagnosed, the type of migraine more prevalent among each country, the gender, age and if the patients subscribed have been diagnosed.
SOCIAL MEDIA CAMPAIGN
To amplify the reach of the tool and gain visibility, we worked on boosting the campaign through social media ads aimed at migraine sufferers around Europe.
With little investment, we gained good reach and attracted migraine sufferers to join The Counter.
RESULTS
THANK YOU.
