Hagi—skincare packaging

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HAGI ZONE

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Hagi Cosmetics is a brand driven by respect and love of nature. The new face serie consists of 2 types of products: the first one is dedicated to mature skin; the second is designed for sensitive skin. The visual language tells the story of natural and safe products with active ingredients.

To show the simpleness of the recipes and the delicacy of the whole series, the packaging is clear and simple, featuring delicate embossing/stamping. The expressive graphic icons highlights the active ingredients that distinguish the series – a red flower in creams for mature customers, and a pink flower in products for sensitive skin. This strong contrast of a delicate background and expressive, distinctive features allows the consumer to intuitively select cosmetics according to their needs.