I'm working on set of small concise exercises to help expand my creativity.  I call them Creative Katas, kata being a type of form practice from martial arts.  Here's my third one. 

Challenge: Take the title card you did in the last exercise and alter it to match various genres. 
Restrictions: None
Background: I saw an article (http://annyas.com/screenshots/warner-bros-logo/) on the evolution of the Warner Bros, and I really love the way they adapt their brand to the various movies they produce. It’s quite a brave move as they are trusting that they’re not diluting their brand by constantly changing their logo around. 
Freedom: Any font, any color, any copy, any layout, any imagery 
Time Limit: 20 mins per genre.

 

 

The original: 

For my first one, I chose Urban Fantasy, my result: 

I think this is a case of me achieving exactly what I was going for, but it not being good.  My execution worked, but the idea was bad. 

 

For my second one I chose Optimistic Sci Fi, my result:

This was my favorite of the mix.  It’s simpler and cleaner than the other two.  It also benefits from my original font choices working with the genre a lot better. It’s my favorite of the bunch. 

 

My final choice was Napoleonic Crime Drama, my result:

In some ways I like this.  I’m not happy though with how far from the original brand I went.  I also don’t think I nailed the genre.  The coin and font choice make the whole thing feel more Ancient Rome then Napoleonic. So I feel like there was some good here, but it’s not my favorite.  

I'll go into more depth with each design in their own projects.