EQLZ® WEB
EQLZ®是一个面向未来的球鞋品牌。生物感、未来感是产品的设计灵感。官网设计运用3D交互来展示产品，产品可随鼠标无极旋转停留在任意角度，以获得未来感体验。同时所有页面尽力保持极致简洁，以将注意力集中在产品的生物感造型上；字体设计上，在可读性良好的前提下，选用和产品风格一致强调弧度曲线的字体，也将“Q”图形化设计延展成符号，脱离中心的像素点是回应品牌搭建的元宇宙去中心化社区。
EQLZ® is a sneaker brand for the future. Biological sense and the sense of the future are the design inspiration of its products. The design of the official website uses 3D interaction to display products, which can be rotated at any angle with the mouse to obtain a futuristic experience. At the same time, all pages try to keep the ultimate simplicity, in order to focus on the biological modeling of the product; In font design, on the premise of good readability, we choose a font with the same emphasis on radian curve as the products' style, and also extend the graphic design of "Q" into a symbol. The out-of-center pixel points are a response to the decentralized community of the metauniverse built by the brand.
https://www.eqlz.com/
Brand: EQLZ®
Category: Web Design / Visual Identity
Year: 2022
Category: Web Design / Visual Identity
Year: 2022
