格餖樂園 THE PLAYGROUND
该视觉服务于EQUALIZER®的新品推广线下活动“格餖樂園”。活动以街头篮球比赛为切入点，品牌方希望呈现街头即游乐的概念。活动视觉分为两部分：球场视觉、产品展示配合物料。设计上以球员体验的视角，提取比赛中的瞬间作为视觉元素：转球、运球、快速移动而仿佛韵开的球服颜色，同时也是本次新品的主色。
The project is for EQUALIZER® offline campaign “THE PLAYGROUND”. The activity starts with a street basketball game, and the brand wants to present the concept of street as fun. Activity vision is divided into two parts: court vision, product display and materials. Players are the protagonists of this street fun, so we took their perspective into the design and extracted the moments in the game as visual elements: ball turning, dribbling, dizzy colors from the fast moving jersey. The colors are also the main colors of new products.
Brand: EQUALIZER® x DOE
Category: Campaign Visual Identity
Year: 2020
Category: Campaign Visual Identity
Year: 2020
