<The 5th VH Award> is an award for media artists. To develop the visual concept, we used the structure of displays—the environment and the tool of expression for media arts.
To interpret the function and shape of these components into typographic form, we analyzed the qualities of pixels, the smallest units that make up an image, and liquid crystals, which control lightness. The moving poster manifests the linear/modular structures of pixels and the fluid states of liquid crystals between solids and liquids.
CLIENT: Hyundai Motor Group (Creative Direction by FIG)
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MOTION GRAPHIC: Mudcake
