Impact Office Furniture mainly focuses on the selling steel cabinets and lockers, as well as modern office furniture.
My research has found that traditionally, such companies’ in the past have had boring and/or amateur looking identities, so there was no basis of design to go on, the client wanted to revitalise their identity in a modern business world, striking out into the internet arena while still keeping their well-earned reputation for quality fabrication of utility furniture.
Design-wise the, competing businesses provided no competition, yet that is no reason to rest on our laurels, I feel a clean, modern looking yet smart logo would help Impact Office Furniture stand out from the crowd.
I chose Impact Office Furniture for the challenge, a seemingly random or generic name, to link it to the business the company was in, was tough, but I feel I pulled it off despite the obstacles I faced.
The logo is a combination of a serif I with a locker and a downwards pointing arrow.
The main design element for the identity is the arrow that the logo sits on, it is reminiscent of a tie linking to the office supply nature of the company.