The client, Swiftly Auto Centre needed to rebrand, I wasn’t given much to go on except that the client wanted something that looked good, well that goes without saying doesn’t it? Some may hate my use of Helvetica for the logo text, but I feel it was well suited to giving the brand a credible look as well as complimenting the logotype.
The logo options that were offred to the client to pick from.
Business cards created for the new identity
