Client: Travelink, a travel agency specializing in personalized travel experiences according to the specific needs of each client.
Aim: A strong, recognizable mark that can be used on luggage tags and agents badges;
A sense of the air/land/sea; all-encompassing idea
A linked effect, playing on the concept of linking their customers with the right travel plans/ agents.
Tagline: air land sea
Solution: Keywords and concept created for the client: modern, sleek, simplistic, luxury, elegance.
The logo mark was created by rotating and linking the two middle 'L's in the company name, producing the linked effect the client was aiming for.
The materials used in the branding (high-shine, laser cut, opaque plastic business cards, uncoated black stock, leather notebooks and luggage tags) make for a luxurious and elegant feel; while being balanced by the starkly modern logo type and mark.
Laser-cut, high shine plastic business cards connote elegance and luxury.
Posters for promotions and office hangings, using the theme of air, land and sea.
Pattern, created by duplicating and flipping the logo.
Inspiration
