Social Bullets
On Social Media Words Can Kill
Kazoo is a personal safety app developed to help families build a safer social media environment. To create awareness of the problem, Kazoo partnered with Stand for the Silent, non-profit fighting all forms of bullying since 2010. The goal was to get parents to understand the danger their kids experience on social media. Research shows that bullying is the leading cause of teenage suicide in America and that half of this abuse happens online. Together, Stand for the Silent and Kazoo decided to create a powerful anti-bullying message while generating qualified leads with concerned parents: Social Bullets.
Agency: Area 23 NY
Client: Kazoo and Stand for the Silent
Campaign: Social Bullets
Credits
Client: Kazoo
Agency: Area23 NY
Campaign: Social Bullets
Creative Director: Marcus Kawamura, Tim Hawkey, Elliot Langerman
Art Director: Eduardo Tavares, Felipe Munhoz, Leonardo Arcoverde
Copywriter: Victor Afonso, Bruno Brasileiro
Film Production Company: The Youth
Animation Production Company: Studio RX
Production Company: Black Madre
Creative Director: Andre Maciel
Executive Director: Tina CAstro
Account: Camila Holzmann, Fernanda Lemos
Planning: Letícia Alves, Beatriz Perrote
Producer: Laryssa Andrade, Pamela Tanasovichi
Illustrator: Ícaro Yuji, Bob Souzza, Rafa Duque
Typograph: Arthur Daraujo
Web Design: Lamano Studio
