Agency: Almap BBDO
Client: Havaianas
Campaign: Made of Brazilian Summer
Art directors: Keka Morelle and Felipe Antonioli
My role: 4 Illustrations (Pure Spontaneity, Free Spirit, Endless Energy and Natural Rhythm)
3D illustrations: Gelmi Studio
Logotype: Motor Niveo
Client: Havaianas
Campaign: Made of Brazilian Summer
Art directors: Keka Morelle and Felipe Antonioli
My role: 4 Illustrations (Pure Spontaneity, Free Spirit, Endless Energy and Natural Rhythm)
3D illustrations: Gelmi Studio
Logotype: Motor Niveo
Photography: Alê Catan and Mariana Valverde
The new Havaianas Global Campaign represents the spirit of Brazilian summer and the colorful art direction brings the best of this feeling, such as tropical beauty, energy, spontaneity, good vibes, happiness, samba and free spirit. The arts were inspired by vintage labels, such as matchbox, sardine can, oil can and juice box.
