BRIEFING
After two years locked at home, Microsoft wanted to gather all collaborators in a big summer event.
Faz MOSSA - Branded Content agency - wanted to present something warm and fun for this "reality return", therefore they presented "Microsoft Summer Fest 2022". The name says it all, a stage, food trucks and even a huge Ball Pit Pool were some of the highlights of the festival.
To bring color and life to this idea, Bavaroise was invited to create the brand identity for this year's event.
Faz MOSSA - Branded Content agency - wanted to present something warm and fun for this "reality return", therefore they presented "Microsoft Summer Fest 2022". The name says it all, a stage, food trucks and even a huge Ball Pit Pool were some of the highlights of the festival.
To bring color and life to this idea, Bavaroise was invited to create the brand identity for this year's event.
iDEA
Influenced by video games aesthetics we built the illustrations around a Totem, a symbol of collectivity, this way the branding evoked a summer festival vibe while showcasing the brand's colorful palette and iconic "window" symbol.
On a closer look, you’ll find elements underpinning themes like music, facial painting, emotions and food. From wristband festival to an entrance gate, the brand identity was built to have flexibility and an infinity of character variations.
With the weather and fire contingencies all over the country, an outdoor event was forbidden, which led MOSSA, against the clock, to select the Campo Pequeno to welcome the festival and party was ON.
With the weather and fire contingencies all over the country, an outdoor event was forbidden, which led MOSSA, against the clock, to select the Campo Pequeno to welcome the festival and party was ON.
CREDITS
Client: Microsoft Portugal
Brand strategist and production: Faz MOSSA
Design & Illustration: Bavaroise studio
Brand strategist and production: Faz MOSSA
Design & Illustration: Bavaroise studio
Sector: Corporate event | Software
Services: Illustration | Art Direction
