From an occasion to
any occasion.
For a brand with gifting at the core of its business,
the look should work well with all occasions and
not be season-based.
A brand that is able to suit any occasion, and a
A brand that is able to suit any occasion, and a
platform that heroes the product.
Packaging System
A standard size for the tray was determined, thus
requiring only the sleeves to change. A modular
system was achieved.