Fluxym
Graphic universe and website redesign (2020-2021)
— Company overview
Fluxym is a 150+ people company, with 6 officies around the world. Born in 2002, Fluxym provides Procurement Digital Transformation expertise to help major companies control their assets.
— Issues and project goals
The company has great marketing plans to help the business to grow. Unfortunately, the team has no flexibility to work on the website, which blocks the development of their strategy. In addition, the website is not technically maintained, and the image that is reflected does not serve the brand in a good way.
3 goals are set to bring an answer to these issues :
• Build a visual identity that can make a difference in the ecosystem of competitors
• Build a new website that can take its place in the marketing strategy of the company
• Generate autonomy and flexibility for the people who edit contents for the website
— Responsibilities
• Animated the "UX editorial" workshop
• Defined the project art direction
• Realized the Gutenberg design, and the related style guides
• Managed design presentations
• Managed the creative briefing to the tech team and the front-end integration reviews
• Project management
